MONOPOLY Wiiiin! encourages customers to “Get peeling for that winning feeling”, ensuring that the game pieces across food items in restaurants are a focal point of the campaign. But, they’re not the only items we have brought into the spotlight in 2018. In 2017, for MONOPOLY Win Win we launched a Snapchat lens for MONOPOLY at McDonald’s which was played with 3.44 million times within the first 24 hours of launch. For MONOPOLY Wiiiin! we took it a step further, introducing – the dancing conga Chicken McNuggets on Snapchat World Lens! What better way to celebrate that winning feeling than by dancing the conga with Chicken McNuggets? Flip the lens around, and customers can turn themselves into Mr MONOPOLY himself, celebrating the return of the campaign. Customers can also find hits at Mr MONOPOLY in a branded Twitter emoji throughout the Wiiiin! campaign, encouraging use of this new hashtag to instigate engagement and conversation.