napita.co
Brand conceptualisation and Graphic Design for a food-guide. Napita is a people-powered food guide. The ambassadors are showing the kind of London food. They shape independent and honest opinions to tell exactly how it is the food, the environment and a global rate.
Napita is inpired in the japaness culture.
The symbol is a representation of a ceramic plat. Tradition, elegance and quality are some of the values added to the brand.
In the midle of the ceramic plate there is Napita, the kind food of London.
Japaness culture is represented also by the red color.
¨There is a word called "hinomaru-bentou （日の丸弁当）." "Bentou" is a Japanese boxed lunch. It consisted of a bed of white rice with a red pickled plum (umeboshi) in the center. It was promoted as a simple, staple meal during the World Wars, a time that was hard to get a variety of foods. The name came from the meal's appearance that closely resembled the "hinomaru." It is still quite popular today, though usually as a part of other dishes.¨