“because you are alive, everything is possible”
From Barcelona to London. I moved here one year ago to progress in my career, after having completed my multi-disciplinary profile in Digital Communications and Branding. My experience has reached six years and I have been working in Digital and Creative Agencies, and for well-known brands, developing their brand strategy and increasing their notoriety. Currently I am working as a Media Account Manager at Taboola, a native advertising platform, for the Spanish Market. I plan and manage media campaigns for strategic clients and I work together with the sales team to grow the market.
CORE COMPETENCES
Passionate and committed
Creative Strategy. Performance and Brand Marketing.
Social Media. Communication skills. Graphic Design
Adobe Creative Suite. Power Point. Wordpress.
Salesforce. Hootsuite. Falcon.
Spanish. Catalan. English
www.sanlopezgarcia.com
Projects
- The girl in her bedroom dreamingInspirated in the beginnings of Matisse, I painted my portrait in front of a mirror to represent a girl dreaming. She is in front of a mirror, with flowers in the background to create a different dimension. The dreams of her, waiting for the love and to be successful in this life. The flowers are in memory of a trip that I done in Panama, and the London sunset inpired me to decide the colors.
- Seasick DreamSometimes we need time to stop, think and create. I made this photos time ago in different places, and I kept in a folder with using it until now. I have decided to create different compositions with them, in memory of my surf trips and to remember what I love. The photos had made with a Yashica 35mm.
- hyperactive artist | brand & web designThe Art, design, photography, strategy and communications are connected in the same way that a line is connected by two points. I want to represent this connection between each discipline, because to create a global and succesful project are necessary all disciplines.
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Work history
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Media Account ManagerTaboola
London, United KingdomFull Time
· Creating and managing the Native Media Strategy Plan for my clients, scaling their campaigns to meet their objectives and Taboola business goals.
· Analysing and monitoring all KPIs to proactively optimise the campaigns and therefore improve the results.
· Identify opportunities and offer creative solutions to effectively upsell, to establish long term partnerships with my clients.
Backstage / Salesforce / Power Point / Excel
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Digital & Influencer Marketing AccountNewlink Group
- Spain, BarcelonaFull Time
· I worked for the client Nespresso to build a Marketing Plan and identify the top influencers in Spain, to create their Social Media and communication strategy.
· Events management across different clients, including Nespresso, for which I worked on the creation of the Nespresso Atelier Distrito 22. The event had a major coverage on SM and in all the Spanish publishers. (nespresso.com/es/es/atelier-distrito-22)
Illustrator / Photoshop / Indesign / Business Manager Facebook / Instagram / Power Point / Excel
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Skills
- Strategy
- Brand Strategy
- Photoshop
- Illustrator
- Indesign
- Event Organisation
- Creative Advertising
- Management
- Media Analysis
- Data Analytics
Education
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MasterUniversitat Pompeu Fabra, Barcelona School of Management
- Barcelona, Spain
To train to creatively design advertising strategies and to develop specialized professional tasks relevant to companies (in the development of the brand, corporate departments and marketing), as well as in brand consultancies and advertising agencies.
Obtain cross-cutting skills, abilities and knowledge, including those related to the latest trends in the brand strategy, which imply creation, management and implementation.
Complete a thorough analysis of campaigns and creatives and their different elements. Study the professional and cultural conditions that affect these campaigns, as well as the strategic and creative processes that are developed to develop them.
Learn to find original and efficient solutions for brand communication problems.
Strategy of main content and media design to maximize the investment in advertising, taking into account the target audience and the consumer sectors.
Know how to identify cultural works, movements and actions of all kinds that can be used as content or style inspiration for the students' own advertising campaigns.
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Management Design DegreeEscola Superior de Disseny ESDi
- Barcelona, Spain
Uniting the knowledge of the different design specialties (graphic, product, audiovisual, interiors and fashion) with an efficient management of the life cycles of products and projects is the main formula of the Multidisciplinary Integration of Design.
The management of teams, made up of specific designers, is also be one of the key elements for a Manager Designer, which also has a sociological, cultural and judicial knowledge that allows it to be carried out in a different way. according to the project that it manages.
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