National Fitness Day

  • Charlotte Barnard

During my placement at Bourne Creative Agency, Lauren Meiszner and myself were tasked with creating a campaign for National Fitness Day. National Fitness Day is a campaign designed to encourage the general public to be more active. Insight: Sports campaigns frequently portray fitness on an athletic level which is unrealistic to the general public. Strategy: What’s your Wembley.

Above: Billboard adverts for our campaign
Above: Magazine Advert
Above: Website Design
Below: Merchandise Design