National Garden Scheme
At Macmillan I have played an integral part in creating effective campaigns, from concept to delivery whilst managing multiple stakeholder relationships. As an example, I worked alongside the Partnership Manager to create and deliver the marketing campaign, National Garden Scheme. I was present at all planning and creative meetings representing the marketing partnerships teams. I managed some of the design materials including the infographics. This involved writing the creative brief, collating stakeholders and my own feedback from design amends through to the final sign off. I organised the videographer and photographer for the video shoot for the case study, which I also attended, these creative assets were used throughout the campaign in both online and print. For the campaign, I learnt how to build paid Facebook adverts. This also required me to manage the budget accordingly and report on the findings. The paid Facebook ads were an integral part to the success of the campaign as they were the biggest drive to our campaign page. Resulting in more views, downloads and ultimately raising awareness, exceeding all expected KPI’s. The success of the campaign was shared with the team as I presented the Facebook Ad reports, continuing to act as one team.
Companies
Macmillan Cancer Support
- Charity