Charlotte Long-Howell

Charlotte Long-Howell

Senior Product Marketing ExecutiveLondon, United Kingdom
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Charlotte Long-Howell

Charlotte Long-Howell

Senior Product Marketing ExecutiveLondon, United Kingdom
About me
Currently the Marketing Assistant at Macmillan Cancer Support with several years experience in bot the commerce nd charity sector. I can work across multiple requests; from managing the marketing inbox right through to creating marketing campaigns, emails, producing printed materials and reporting. The various campaigns I have worked on have had a positive impact on raising awareness, resultsand ultimately donations.
Projects
  • National Garden Scheme
    National Garden Scheme At Macmillan I have played an integral part in creating effective campaigns, from concept to delivery whilst managing multiple stakeholder relationships. As an example, I worked alongside the Partnership Manager to create and deliver the marketing campaign, National Garden Scheme. I was present at all planning and creative meetings representing the marketing partnerships teams. I managed some of the design materials including the infographics. This involved writing the creative brief, collating stakeholders and my own feedback from design amends through to the final sign off. I organised the videographer and photographer for the video shoot for the case study, which I also attended, these creative assets were used throughout the campaign in both online and print. For the campaign, I learnt how to build paid Facebook adverts. This also required me to manage the budget accordingly and report on the findings. The paid Facebook ads were an integral part to the success of the campaign as they were the biggest drive to our campaign page. Resulting in more views, downloads and ultimately raising awareness, exceeding all expected KPI’s. The success of the campaign was shared with the team as I presented the Facebook Ad reports, continuing to act as one team.
Work history
    Macmillan Cancer Support logo
    Macmillan Cancer Support logo
    Marketing AssistantMacmillan Cancer Support
    London, United KingdomFull Time
    Built and managed paid for Facebook adverts, managing the budget and reporting. Project managed research reports, whilst managing stakeholders expectations and sticking to the designed schedule. Managed email marketing campaigns from concept to delivery using the software Dotmailer for a variety of audiences. Reporting and tracking on various campaigns in copy, digital and social. Written print, digital, creative and straightforward briefs. Work with internal and external clients. Manage daily invoices for the marketing team. The existing 'Google ANaltics champ' supporting the marketing team. Manage the marketing inbox, responding to any queries within 24 hours. Manage the head of marketing's diary.
    G
    G
    Marketing ExecutiveGiveacar
     - London, United KingdomFull Time
    Developed new partnerships with corporate organisations to engage with the charity Created individual creative marketing campaigns for each feature charity Generate content and marketing campaigns for social media Managed over 1,500 registered charities maintaining a strong relationship Co-ordinated all marketing activity for Giveacar Created unique fundraising and marketing strategies Wrote press releases for both Giveacar and registered charities Organised and attended various events and exhibitions Promoted Giveacar to new charities with the goal of registering with Giveacar
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Skills
  • Google Analytics
  • Dotmailer
  • Microsoft
  • Creative Mind
  • Analytic Skills
  • Interpersonal Skills
  • Verbal Communication
  • Organised
  • PR
  • Problem Solving
Education
    B
    B
    Communications and Media BA (Hons) Bournemouth University
     - Bournemouth, United Kingdom