National Theatre at Home - Social and Content Campaigns
Launched the National Theatre at Home streaming service on YouTube, to keep theatre fans entertained during lockdown, and to drive donations to the charity. In under two months, the National Theatre's YouTube channel grew from 65k subscribers to 600k.
With one show per week, the first six titles had a total of 10 million views on YouTube. Both One Man, Two Guvnors and Frankenstein were UK trending for two days on YouTube and during the Premiere on Twitter.
Worked with talent including Gillian Anderson, Benedict Cumberbatch, James Corden, Vanessa Kirby, Ralph Fiennes, Sophie Okonedo, Tamsin Greig, Arthur Darvill, Tom Hiddleston. Maximised reach by giving talent assets for their own channels, and produced self-filmed wrap-around content remotely, during the lockdown.