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Shana Dandeniya

Shana Dandeniya

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National Trust

Brief: To reposition The National Trust as a brand that would appeal to young adults and get them and their children into the outdoors

Problem: Generation Y are too preoccupied with technology and home comforts to venture out into the outdoors

Solution: A series of print advertisements that encourage people to disconnect from technology and connect to the outdoors

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Shana Dandeniya

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