National Trust Podcast Animations

The project outcome consisted of two 30-second 16:9 animations, accompanying podcasts segments about two National Trust sites, Wicken Fen and Red House. These animations were subsequently configured into 1:1 and 9:16 versions for different social media channels. The idea behind this project was to visually complement the stories on the National Trust Podcast to bring them to life further, making the listening experience more immersive for those unable to access National Trust locations due to Covid-19. Through posting these animations on the National Trust social media channels, it is my hope that the podcast will become more accessible to a wider audience as well as help with the current push for online memberships. One of the most important things for me to achieve was to produce a set of animations which reflected the National Trust’s identity. I wanted to create visually rich and gentle animations that emulated each sites’ spirit of place while adhering to the style and tone of the Trust’s distinct branding guidelines. While primarily frame-by-frame animation, I greatly developed my skills in motion graphics which added a smooth, professional quality seen in this branding.