Nationwide

Our challenged was to recreate the student banking experience with Nationwide. We created an app called Nationwide Goals, this would help students with money management and let them create goals that they could save up for (a bike, a holiday etc.). Nationwide Goals allows students to allocate money to different 'goals' with a visible progression system indicating their level of success. It also features a standard peer to peer exchange system, where you can easily send and receive money. The 'best friends' feature makes frequent transfers quick and easy. We also created three tv adverts to go along side this app, which highlight a humorous side to saving and try and derail the pretentious aura associated with banking.