Projects
- Creative Review ZineWhile participating on the D&AD New Blood Academy I got design the zine that would feature within Creative Review's Magazine. The idea behind the cover was to express the values of our creativity and to represent change in the industry of advertising. As a young generation entering this industry, we are set to rewrite the rules of it with a new perspective.
- LifeLinesThe brief was to change the behaviours of London and its people to have a positive impact on its transport system. After some extensive research we found out the truth about London's pollution problems (London's pollution contributes to 50,000 deaths a year, and wont be a legal level until at least 2025). We knew we had to warn and help the people it affected. Therefore we chose to target people who commute round London by walking or cycling as we knew they were actually getting affected by this problem the most. In turn we created an integrated plugin app for Citymapper, Nike+, Fitbit etc that would reroute their journeys to a lesser polluted route. If a health benefit wasn't enough to persuade them to take these fresher routes, they can also work towards tailored rewards by taking the greener journey. Lifelines - A fresher route to your daily commute.
- MSCThe Marine Stewardship Council promotes sustainable fishing and protection of marine ecosystems through placing their logo on responsibly sourced produce. The proposition: "What goes into the ocean, goes into the fish, goes into you." Thousands of tones of rubbish gets dumped into the ocean every year, damaging the ocean and everything that lives in it. MSC only place their seal of approval on produce that has flourished within a sustainable environment away from pollution.
- IPABy switching off just two lights a day, Scotland could save 45 million kilograms of CO2 emissions each year. By switching off lights and reducing electricity usage within the home Scotland can significantly reduce its carbon footprint and in turn contribute to nullifying rising sea levels. This is a simple glow in the dark poster, highlighting what Scotland will look like after sea levels rise in 100 years.
- NationwideOur challenged was to recreate the student banking experience with Nationwide. We created an app called Nationwide Goals, this would help students with money management and let them create goals that they could save up for (a bike, a holiday etc.). Nationwide Goals allows students to allocate money to different 'goals' with a visible progression system indicating their level of success. It also features a standard peer to peer exchange system, where you can easily send and receive money. The 'best friends' feature makes frequent transfers quick and easy. We also created three tv adverts to go along side this app, which highlight a humorous side to saving and try and derail the pretentious aura associated with banking.
Work history
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Creative InternVBAT
Amsterdam, NetherlandsInternship
Freelance Art DirectorThe Elephant Room
- London, United KingdomFreelance
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Skills
- Packaging
- Advertising
- Branding
- Corporate Identity
- Picture Editing
- Typography
- Brand Identity
- Design
- Creative Direction
- Outdoor Campaigns
- Print Campaigns
- TV Campaigns
- Logo Design
- Illustrator
- Photoshop
- Art and Creative Direction
- APP Design
- Creative Storytelling
Education
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Hons: Creative: AdvertisingThe University of Gloucestershire
- Cheltenham, United Kingdom
Received a First Class Degree.