Claudia Aggett, BA Graphic Design, Falmouth University.
Claudia explains the product; "Manchester has long been recognised for its rich musical heritage. Having birthed the likes of The Smiths, Oasis and New Order, the city is known for being a hub for all genres of music, with these iconic names in British pop culture not only putting Manchester on the map, but also paving the way for future generations. New emerging artists prove that Manchester’s music scene continues to thrive, rightfully earning its status as the music capital of the UK. In June 2019, The Institute for Public Policy Research released a report labelling Manchester’s pollution levels as “lethal and illegal”. With this in mind, how can we combine the city’s love of music with a more sustainable mode of transport to tackle Manchester’s air quality crisis?
Introducing 45RPM, Manchester’s revolutionary bike hire scheme in partnership with Spotify – celebrating the city’s rich music culture – past, present and the future. With its name deriving from the most common vinyl single, the 45 (and the records’ revolutions per minute) this dock-based hire scheme encourages an innovative and safe inner-city cycling experience with its fun, pedal-powered musical bikes. So how does it work? At the turn of the bike wheel, music will be played aloud, the song’s tempo determined by the cyclist’s speed and revolutions of the pedals. Simply, the faster the pedalling, the faster the song. This ensures the recommended inner-city cycling speed is always maintained, providing a safe environment for all."