NatWest: Avo Aaron

To drive students entering the workforce to consider NatWest, we created Avo Aaron, an avocado spokesperson that challenged the stereotypes this audience experiences. Despite what society things, graduates entering the workforce want traditional goals like home ownership and they are incredibly responsible with their money. However, upon entering their first job, many see the goals they want to work for going further away thanks to the reality of their spending power. Our campaign aimed to make the brand relevant to this audience by showcasing the truth about their situation - using the stereotypes thrown against them. Aaron highlighted that the brand understood this audience and drove them to take up a NatWest financial health check - to get their goals in reach.