DuBose Cole

Senior Planner

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  • LocationLondon, United Kingdom

Projects

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Skills

 

  • Advertising
  • Marketing PR
  • Programming
  • Web Development
  • Digital Strategy
  • Psychology
  • Media Strategy
  • Communications Planning
  • Data Insights Analysis
  • Consumer Behavior Insights

Work history

Currently

Senior Global Planner

J Walter Thompson

Mar 2014
  • I currently work on global brand / communications planning for Shell Lubricants (Helix / Rimula / Rotella), as well as European strategy for Treasury Wine Estates (Lindemans, Wolf Blass, 19 Crimes, Blossom Hill, Rosemount & others) and Shell Fuels in the United Kingdom. My role isn't that of a traditional 'brand' planner, but more 'full stack', working from brand positioning through to communications architecture depending on the challenge, as well as working closely with the specialist shopper, content & digital teams.

2014

Strategy Director

Mindshare UK

Feb 2009 - Mar 2014
  • I led strategy on a variety of clients, including Volvo, LG, BP & American Express. I worked across a variety of the agency's divisions including the Strategy, Social & Business Planning teams, holding multiple roles simultaneously and contributing to greater integration for the agency's product. In addition, I helped to develop psychological and behavioural economic frameworks to guide agency thinking, built social network tracking tools and created digital strategic frameworks.

Education

2009

MA (distinction) Marketing Communications

University of Westminster

Jan 2008 - Jan 2009
  • A program that focused on all aspects of marketing communications. Classes included: PR, Advertising and Brand Management, Direct Marketing, Sales Promotion, Media & Market Research, Consumer Behavior and Strategic Marketing

2007

BSc Marketing

University of Alabama At Birmingham

Jan 2003 - Dec 2007
  • Included study of: Retail Marketing, Personal Selling, Entrepreneurship, Integrated Marketing Communications and Market Research, as well as broader analysis of Management, Accounting and Finance.

2007

BSc Psychology

University of Alabama At Birmingham

Jan 2003 - Dec 2007
  • Included study of: Social Psychology, Developmental Psychology, Abnormal Psychology, Research Methods and Applied Psychology.

Awards

2012

Best Use of Media - LG & Grazia

  • A campaign based around the launch of the 'L' series of phones from LG, which targeted Fashion conscious women in their early 20s. The campaign integrated the phone into video and content around Grazia's creation of their Fashion week issue. The results were content which helped to drive the credibility of the brand and the product within the target audience. I worked with the team providing strategic planning to build the shape of this campaign and the overall 'L' series launch.

2011

Media Week - Rising Star - Bronze