Naughty Boy X Joe Jonas | "One Chance To Dance" (Single Campaign)

Towards the end of 2017, I was given the opportunity to lead the social media campaign for Naughty Boy’s new single, ‘One Chance To Dance’, featuring Joe Jonas. The feel-good single would be the first single campaign that I would lead on and we decided to maintain a light-hearted approach towards the content posted (focusing on funny videos and engaging with all those supporting the single). With a clear focus on dancing and feeling good throughout the campaign, we ensured fans from all walks of life could express themselves through the song. This led to the song being Naughty Boy’s 4th highest streaming song on Spotify (racking up over 18,000,000 streams) whilst the official video accumulated over 1,100,000 views on YouTube.