NBA Paris Activation

In partnership with Office Twelve, we orchestrated a Jordan Customization event at Foot Locker Les Halles Chatelet, designed to engage NBA fans, sneaker enthusiasts, and streetwear aficionados. Participants had the chance to personalize their Jordan purchases, elevating ordinary sneakers into bespoke pieces of art that expressed their unique style and basketball passion. Transforming the Space We transformed Foot Locker Les Halles into an electric, creative hub that celebrated basketball and streetwear culture. The store was equipped with customization stations where skilled artists helped attendees personalize their Jordans with colors, patterns, and unique graphics. Key Achievements Community Engagement: The activation drew in a large crowd, fostering community interaction and amplifying our reach through enthusiastic social media sharing. Sales Impact: The event significantly boosted Foot Locker's sales, with customers purchasing and personalizing Jordans, enhancing store traffic and reinforcing Foot Locker’s reputation in sneaker culture. Brand Enhancement: This experience deepened attendees' connection to the Jordan brand, turning them into brand ambassadors through their personalized products and shared experiences. Collaborate for Unforgettable Experiences Looking to craft memorable brand experiences that resonate and engage? Our expertise in innovative activations can transform your ideas into reality, strengthening your brand presence. Contact us to see how we can collaborate on impactful customer experiences. This condensed version focuses on the key elements and achievements of the project, making it perfect for a professional portfolio that highlights your capabilities and successes.