First and foremost, understanding context is crucial. What is the core of your brand campaign? Is it a product, a narrative, or perhaps an experience worth delving into? Authenticity is the linchpin for making a substantial impact. As a Creative Director, my focus is on narrating stories that remain unspoken but deserve to be heard.
Growing up, I dreamt of an agency capable of tailoring genuinely meaningful campaigns. The inception of VERYRARE was the realization of this dream - a platform to deliver authentic campaigns that truly resonate with the world at large.
What began as a concept has now evolved into an agency that collaborates with illustrious clients like Nike, Stussy, the Royal Institute of British Architects (RIBA), and Foot Locker. Working with these influential names in sports, art, and fashion has been a rewarding journey. It's not just about bringing ideas to life; it's about having brand partners who value our creative input. We consistently craft work that aligns with their brand essence, yet it carries the unique signature of VERYRARE.
This journey could have ended here, but my interests go beyond the final whistle. Football, particularly in my upbringing in the city of Amsterdam, has been a significant part of my life. Leveraging my marketing expertise, I've been working with young athletes to expand their brand and visibility beyond the confines of the field. A football match lasts for 90 minutes, but players have multifaceted interests after the game ends - from music and fashion to gaming and art.
Follow me on my quest to bring more ethics into advertising. Together, let's create something that is indeed VERYRARE.
Warm regards,
Cle
Projects
- FC Utrecht Away Kit x CastoreFor the new FC Utrecht away kit, we wanted to create a design that captures the essence of the city’s modern vibe and dynamic energy. The dot pattern on the jersey is more than just a visual element—it’s a tribute to one of Utrecht’s most recognizable spots: Hoog Catharijne. The dots symbolize the bustling nature of this central hub, a place where the city’s heart beats strongest. They add movement and rhythm to the design, blending seamlessly with the vibrant colors of the kit. This subtle yet
- NBA Paris ActivationIn partnership with Office Twelve, we orchestrated a Jordan Customization event at Foot Locker Les Halles Chatelet, designed to engage NBA fans, sneaker enthusiasts, and streetwear aficionados. Participants had the chance to personalize their Jordan purchases, elevating ordinary sneakers into bespoke pieces of art that expressed their unique style and basketball passion. Transforming the Space We transformed Foot Locker Les Halles into an electric, creative hub that celebrated basketball and s
- Heineken® x Champions League FinalsHeineken® delivered an unforgettable spectacle at the official Trophy lift, where @realmadrid triumphantly raised their trophy amidst a whirlwind of fan excitement and a stunning confetti storm. This celebration was not just about victory; it was a tribute to the fans, wrapping the moment in exhilarating confetti magic. We at VERYRARE had the privilege of capturing all the fan moments throughout the Champions League matches, ensuring every cheer and chant was immortalized.
- JBL - VIRGIL'S MIXTAPELiverpool FC player Virgil van Dijk and Dutch hip-hop artist Winne gave upcoming talents the chance to feature on their mixtape. This project was a collaboration between our team at VERYRARE and the visionary creatives at MAAK Agency. Together, we brought to life a campaign that celebrated music, style, and the power of JBL audio in a way that truly resonated with our target audience. As the director and producer of this project, we had the unique privilege of steering the creative direction,
- Nike - Tn FM ''Lines Of Power''We rolled out a brand campaign for the new Nike Tn trainers throughout a fictional London based radio station called Tn FM. It showcases an unapologetic street heritage of London and what Tn means to the people from the city. Major thanks to: YGG Sir Spyro Tertia May Jyoty Ministry Of Sound
+ View all
Work history
Creative Director and FounderVERYRARE Agency
Amsterdam, Netherlands
VERYRARE is a creative agency for Athletes, Brands and Creatives.
We are United by Diversity.
Rare and unpolished, we embrace all.
Our vision is to build campaigns and experiences that live between the margins — we identify gaps in the market to shape cultural narratives worldwide in an accessible manner.
This means that we always aim to tell stories to make people feel seen. With our diverse network of creators, we strive to empower the unseen and unheard to tell their own stories.
We work from London to Milan, from Amsterdam to Paris and straight into the cultural heart of West Africa.
Our Services:
Concept Development
Creative Direction
Creative Consulting
Brand Campaigns
Social Management
PR Management
Product Seeding
Content Production
Art Direction
Skills
- Art Diection
- Culture Marketing
- 35mm Film Photography
- Agency Co-ordination
- Editorial Production
Education
U
U
Bachelor of Arts (BA) University of West London
- London, United Kingdom
Awards
A
A
Jury Member Social ContentADCN (Art Directors Club of The Netherlands)