Launching hayu. Reality on demand.
NBCUniversal International came to us with a unique brief; they were creating an all-reality subscription video on-demand service. And they wanted help to differentiate the service and stand out from the crowd.
With a strong brand strategy and name provided by NBCUI – hayu – Stereo assisted in developing the look and feel of the brand.
Working alongside NBCUI, Stereo defined the UX for the website to help to create one of the most intuitive, socially integrated SVOD services on the market.