A highly efficient, innovative and methodical marketing person with extensive experience of supporting sales growth by reviewing, developing, defining their overall marketing strategy. Can relate well with people at all levels and has the flexibility of working well as part of a team or individually. Comfortable working in a fast paced, hands-on, growth orientated work environment and possessing a proven ability to ensure that brand messages, standards and communications are understood and implemented effectively. Now looking forward to a making a significant contribution to the marketing department of at your company
Projects credited in
- NBC Universal - hayuLaunching hayu. Reality on demand. NBCUniversal International came to us with a unique brief; they were creating an all-reality subscription video on-demand service. And they wanted help to differentiate the service and stand out from the crowd. With a strong brand strategy and name provided by NBCUI – hayu – Stereo assisted in developing the look and feel of the brand. Working alongside NBCUI, Stereo defined the UX for the website to help to create one of the most intuitive, socially integrated
Digital Marketing ManagerThe Smiley Company
London, United KingdomFull Time
• Performance Marketing: Built and managed paid digital marketing strategies from ideation to execution, with a focus on delivering ROI across FB, Instagram, Pinterest, YouTube, Twitter & TikTok. • Marketing Strategy: Develop a strategic approach and annual plan to direct Smiley’s marketing activity that aligns marketing across all channels with the organisation’s strategic priorities, including income generation requirements • Digital Innovation Management: Support the creation of testing and learning roadmaps, ongoing data analysis, and presenting results and insights for our brand partners and internal teams.
Marketing ManagerAmplify Trading
London, United KingdomFull Time
• Marketing Strategy: Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies • Customer Journey Mapping: Conducted quarterly customer journey mapping sessions to deep-dive into user behaviour, understanding customer pain points and areas for improvement. Translated these insights into creative solutions that championed the customer and enhance their online user experience. • Digital Optimisation: own the optimisation strategy and testing roadmap for the product. Took accountability and ownership of the full testing lifecycle, from defining test ideas and hypotheses, through to test analysis and conclusion reporting • Content Strategy: Conceived, developed and delivered game-changing and engaging digital, media rich content initiatives • Strategic Development: Devised and delivered effective content marketing strategy, securing feedback, endorsement and support from key stakeholders, tailored to audience, brand and key institutional themes.
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- PPC Advertising
- Affiliate Marketing
- Digital/ Print
- Paid Social
- Abobe Creative Suite
2:1 Business Management & MarketingCoventry University
- Coventry, United Kingdom
This three year course allowed me to study a broad range of business subjects together with more focused marketing specific topics. Where this provided the opportunity to explore digital marketing, brand & corporate communications together with business management, entrepreneurship, HR service delivery and managing organisational change. Modules include; Corporate Marketing Strategy, Applied Advertising, Research skills for Marketing, Human Resource Management in a Business Context, Business Management, Brand & corporate communication.