Nescafe Azera #BlendIn Campaign

The influence of LGBTQ+ on our brand has been somewhat inescapable. We strive to reach a young audience who do not define themselves through only one stereotype, but rather as individuals who experiment with different ways of being themselves. ‘Undefined ID’ maybe the most telling reflection of this is gender fluidity. We believe the self is a place to experiment, test and change. Because let’s be honest, we all want to feel normal and accepted for who we are. That’s why this packaging is designed with happiness and friendliness in mind and with the intent to speak to everyone. “Blendin” is, of course, part of our DNA here at Azera. It’s what separates the premium from the standard. Using only the best blend of instant and finely roasted coffee beans, our recipe is a clear favourite.