Nescafé Dolce Gusto

We want them to feel like they’re getting coffee shop quality at home, every day of the week. By personifying the machine in an abstract way, we wanted Dolce Gusto to feel like a faithful friend, whilst reflecting it’s unique, quirky design. Paired with confident, playful copy and white space, we still wanted to express the sophisticated elements of the brand, whilst also mirroring the simplicity of the product.