Nespresso Coffee Expertise

Most consumers don’t know or care about the expertise and quality of the coffee they drink. They just know the colour of the capsule they like. Which makes it pretty hard to tell the difference between a Nespresso capsule and a compatible capsule. Even the colour might be the same. But the capsules are only the tip of the iceberg. It’s the stories that lie beneath the surface of the coloured capsules that truly differentiate Nespresso from its look-alike competitors. To tell these stories we created the deepest stories ever told in 5 Facebook canvases, each representing the story of a Nespresso capsule. Each canvas supported more than 3 minutes of 3D modelling and animation. Production budget for 5 canvases: 90K euros. Production budget social asset pack per canvas: 35K euro. Some anecdotes: Due to extremely low budget, I had to find the best freelancers in 3D modelling, animation and post production, creating for this project a one time collective that I self-named SEGA. The formas we created was so sophisticated, that it broke the Facebook Canvas, showcasing all the app's flaws. We later spent almost 3 months fixing together with Facebook engineers before we could publish. Most challenging part was following up with so many stakeholders remotely, so to create a long distance relationship with them, I sent them mexican food once in a while and a massage therapist on one of the long nights of work.