Nesquik wanted to bring parents and their kids together online in order to inspire them to spend more quality time together offline. As both the creative and copy lead on this project, I oversaw a team of 6 creatives and designers. I helped came up with the activity ideas that promote creativity, active play and personal growth. I also developed the playful tone of voice and wrote all the copy. (Write the theme tune, sing the theme tune…) Here are a few of the activities.