Unexpected interpretation of the product plays central role in the range of images we created for Mivina brand. Each of images can exist separately, but even fast glance is enough to recognize it and define as a part of one campaign.
OUTDOORS
Advertising agency: THINK! McCann Kyiv
Associate Creative Director: Aleksei Demin
Art Director: Svitlana Boldyreva
Copywriter: Olga Paholok
Photo: Natalia And Igor Bogun
Photo Production: Shootgroup
We create a series of outdoor visuals that call drivers not to distract from the goal of journey as Mivina already care about food. Themes of visuals depend on regions and located in 4 main highway directions.
There are two types of drivers – those who stop to eat and rest in cafes and then drive too fast. And those who don't eat until final destination so they get tired and lose concentration. The main problem is that both drivers become dangerous on the road.
Mivina decided to appeal to both types of drivers and set wending machines with meal at gas stations. That's how we made drivers satiated and road safer!
OUTDOORS
Outdoor banner sea direction
Outdoor banner Lviv direction
Outdoor banner Kyiv direction
Outdoor banner East direction
MAP OF PLACEMENT OUTDOORS
Advertising agency: THINK! McCann Kyiv
Creative Director: Oleksandr Netrebchuk
Art Director: Svitlana Boldyreva
Copywriter: Nikolai Arzgantsev
Design: THINK! McCann Design Studio
Advertising agency: THINK! McCann Kyiv
Art Director: Svitlana Boldyreva
Photo: Natalia And Igor Bogun
Photo Production: Shootgroup
New Mivina with meaty bouillon changes the way of eating instant noodles.
The bouillon inside it is so tasty and nourishing that you'll never allow anyone to pour it out.
TV
OUTDOOR
Outdoor Noodle - Plate
Advertising agency: THINK! McCann Kyiv
Associate Creative Director: Aleksei Demin
Art Director: Svitlana Boldyreva
Copywriter: Viktor Vysotsky
Production: LimeLite
DirDOP: Tomek Siatkovski
Director: Vitalij Kokoshko
Photo Production: Shootgroup
Photo: Natalia And Igor Bogun
Women's lips exist for tenderness and that's why we created so delicate creamy soup of noodles
Advertising agency: THINK! McCann Kyiv
Creative Director: Oleksandr Netrebchuk
Art Director: Svitlana Boldyreva
Copywriter: Pavel Fedenko
Director: Simon Barnes
Production: Gvardia
Mivina Mashed potato is a unique puree with incredible taste. This tastes is impossible to imagine so you have to try it.
Advertising agency: THINK! McCann Kyiv
Creative Director: Oleksandr Netrebchuk
Art Director: Svitlana Boldyreva
Copywriter: Pavel Fedenko
Director: Oleksandr Stekolenko
Production: Radioactive Film
Project Tags
Companies
Nestle
- Retail
