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NESTLE MIVINA new brand platform

IDEA: So easy to get stuffed

Outdoors
Advertising agency: THINK! McCann Kyiv
Associate Creative Director: Aleksei Demin
Art Director: Svitlana Boldyreva
Copywriter: Olga Paholok 
Photo: Natalia And Igor Bogun
Photo Production: Shootgroup
NESTLE MIVINA instant food
NATIONAL OUTDOOR CAMPAIGN ON UKRAINIAN HIGHWAYS

IDEA: Don't think about food on the way
We create a series of outdoor visuals that call drivers not to distract from the goal of journey as Mivina already care about food. Themes of visuals depend on regions and located in 4 main highway directions. There are two types of drivers – those who stop to eat and rest in cafes and then drive too fast. And those who don't eat until final destination so they get tired and lose concentration. The main problem is that both drivers become dangerous on the road. Mivina decided to appeal to both types of drivers and set wending machines with meal at gas stations. That's how we made drivers satiated and road safer!
Outdoor banner sea direction
Outdoor banner Lviv direction
Outdoor banner Kyiv direction
Outdoor banner East direction
Map of placement outdoors
Sticker for Gas stations Full stomach, please
Sticker for Gas stations Full stomach, please

Book for check  "Full stomach, please"
Truck Your dinner is on the way already
Advertising agency: THINK! McCann Kyiv Creative Director: Oleksandr Netrebchuk Art Director: Svitlana Boldyreva Copywriter: Nikolai Arzgantsev Design: THINK! McCann Design Studio
NESTLE MIVINA package redesign
IDEA: Tasty enough to eat with pack

Project Tags

  • advertising

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