NETFLIX – Sky Rojo

Sky Rojo tells the story of three young women named Coral (Verónica Sánchez), Wendy (Lali Espósito) and Gina (Yany Prado) escaping their pimp and the conscripted sex work industry. The new Netflix series from Álex Pina and Esther Martínez Lobato, the creators of bank heist crime drama La Casa de Papel, "Together, the women embark on a frantic, chaotic journey during which they must face dangers of all kinds and live every second as if it were their last." To promote the show, we recreated the story using a light show animation on the iconic Radisson Park Inn at Alexanderplatz Berlin, as an innovative media placement. –Over 400 rooms and 30 floors equipped with spotlights –900 spotlights –420 hours of construction –7 trucks of technology and over 15 tons of equipment