About me

𝘊𝘏𝘐𝘌𝘍 𝘊𝘙𝘌𝘈𝘛𝘐𝘝𝘌 𝘖𝘍𝘍𝘐𝘊𝘌𝘙 — PILOT — BIKER — ROLE MODEL — SAFETY LAST • Clients: Google, adidas, Nike, Mercedes-Benz, Netflix, Amazon, IBM, AT&T, CNN, Coca-Cola, P&G, Unilever, Hornbach. • Experience: New York, Berlin, Moscow, Copenhagen, Hamburg, Bucharest. • Jury: SXSW Advisory Board, Game Developers Conference, Webby Awards, Lürzer's Archive. • Talks: International Advertising Association, CreativeMornings, Fibra Awards, RePatriot Summit, Miami Ad School, Canal33.

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Projects

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  Mercedes-Benz x Riot Games – League of Legends World Championship
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  Mercedes-Benz – 50 Years of S-Class
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  Mercedes-Benz – The M-B Files
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  HORNBACH – HammerA Russian tank transformed into 7,000 hammers. The narrative –from tank to hammer– required a strong focus on digital storytelling. The hype was huge, and all hammers sold out via facebook before the traditional campaign even began. The last 700 hammers were sold in a series of special events under extreme conditions. Hornbach Hammer is now a permanent piece in the “Museum der Dinge” (Museum of Oddities) in Berlin.
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  NETFLIX – Sky RojoSky Rojo tells the story of three young women named Coral (Verónica Sánchez), Wendy (Lali Espósito) and Gina (Yany Prado) escaping their pimp and the conscripted sex work industry. The new Netflix series from Álex Pina and Esther Martínez Lobato, the creators of bank heist crime drama La Casa de Papel, "Together, the women embark on a frantic, chaotic journey during which they must face dangers of all kinds and live every second as if it were their last." To promote the show, we recreated the st
• 2

  GOOGLE – StadiaUnthink the things you think are things. Google Stadia launch featuring Reggie Watts.

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Work history

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Creative DirectorSerenade Studios
Aug 2016EuropeFreelance
• Clients: Google, Nike, Mercedes-Benz, Volkswagen, Porsche, Audi, Opel, Netflix, YouTube, AXN, ZDF, Pantaflix, IKEA, Amazon, Samsung, Huawei, Siemens, eBay, Medion, Deutsche Telekom, Deutsche Bank, Commerzbank, Unilever, REWE, Penny, About You, Cadenzza, Horizn Studios, PHYNE, Iris, Coldrex. • Agencies: R/GA Berlin, AMV BBDO London, Heimat\TBWA Berlin, Jung von Matt Stuttgart, Creative Cosmos 15 Berlin, SapientRazorfish Berlin, Havas Düsseldorf, Kenza Berlin, Oxygen Bucharest, MSL The Practice Bucharest. • Pitches won: Deutsche Bank, Rexona.
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Creative Directorantoni
Jul 2021 - Jul 2022Berlin, Germany
• Client: Mercedes-Benz. • Comms Team: Metaverse, Esports, R&D, Collabs, Brand Social, Corporate Citizenship, CEO Positioning, Museum & Classic, Luxury & Technology. • Miami Ad School: Mentor. • Agency of the Year 2021 (Horizont).

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Skills

• Creative Direction
• Advertising
• Art Direction
• Design
• Strategy
• Brand Storytelling
• Client Facing
• Business Consultancy
• Brand Consultancy
• Brand Strategy

Education

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Private Pilot License AirplaneFLYLEVEL
May 2018Bucharest, Romania
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PortfolioMiami Ad School
Aug 2010 - Aug 2012New York, United States
Activities and Societies: Awards Coordinator, School Librarian, Student Staff. • Internships: Saatchi & Saatchi Moscow, BBDO New York, Hi-ReS! New York. • Workshops: Google, Jung von Matt, JWT (Hamburg), Sagmeister & Walsh, HUGE (New York). • Classes: Digital Campaigns, Concepts, Copywriting, Mobile Apps, Typography, Photography. • Clients: Mercedes, Nike, Starbucks, McDonald's, DIESEL, Reebok, T-Mobile, Vodafone, TED, Kickstarter, VisitNorway.

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Awards

✨BLING BLING ✨Cannes Lions International Festival of Creativity
Cannes Lions • Silver(x2), Finalist(x6) ADC Europe • Grand Prix, Gold(x2), Silver(x4) ADC Germany • Grand Prix, Gold(x4), Silver(x5) Eurobest • Gold(x4), Silver(x5) One Show • Bronze, Finalist Clio • Bronze, Finalist(x3) D&AD • In Book Intercontinental Advertising Cup • Grand Prix, Best Of(x3) New York Festivals • Silver, Bronze(x5) Facebook Studio Awards • Bronze Effie • Gold(x2), Bronze Webby • Nominee, Honoree(x3) FWA • MOTD LIA • Bronze Golden Award of Montreux • Gold Red Dot Design • Winner Lovie Awards • Gold(x2), Silver PIAF • Gold, Silver(x4) Epica • Silver Lürzer’s Archive • Student of the Year New Media Award • Gold(x2), Silver Spotlight • Gold(x2) Cresta • Grand Prix, Gold, Silver AME • Gold, Silver(x4) Die Klappe • Gold, Silver Mobius Awards • Gold, Silver Jahr der Werbung • Grand Prix, Gold(x5) Cristal • Gold(x2) Neptun Crossmedia Award • Grand Prix, Gold LeadAwards • Gold Graphis • Gold Applied Arts • Winner(x2)