Matei Curtasu

Creative Director

  • LevelSenior
  • LocationBerlin, Germany
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Director - Executive Creative Director - Copywriter

Projects

About me

• Selected Clients: Google, adidas, Nike, AT&T, CNN, Hornbach, Netflix, Mercedes-Benz, Amazon, IBM. • International Work Experience: New York, Berlin, Moscow, Copenhagen, Hamburg, Bucharest. • Jury: SXSW Interactive, New York Festivals, WebAwards. • Speaker: International Advertising Association, Fibra Awards, RePatriot Business Summit. • Mixologist of Metaphor, Creative Technologist, Digital Native. • Exceptionally resourceful in managing uncertainty.

Locked Pro Plan feature

Skills

  • Creative Direction
  • Advertising
  • Art Direction
  • Design
  • Strategy
  • Brand Storytelling
  • Client Facing
  • Business Consultancy
  • Brand Consultancy
  • Brand Strategy

People I’ve worked with

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  • Matilda Kirwin

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    • Seeking Employment
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  • Ricardo Distefano

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    • Managing Creative Director
    • Heimat Werbeagentur
  • jessyka vieira

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    • media coordinator
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  • Barbora Jelena Horavkova

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    • Account project manager in advertising agency
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Companies I’ve worked with

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  • Saatchi & Saatchi

    Saatchi & Saatchi

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    • Advertising
  • R/GA

    R/GA

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    • Advertising
  • Adidas Group

    Adidas Group

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    • Fashion
  • Google

    Google

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    • Technology

Work history

Currently

Freelance Creative Director

Serenade Studios

Aug 2016
  • Europe
  • Freelance
  • • Clients: Nike, Volkswagen, Mercedes-Benz, Opel, Netflix, Amazon, Deutsche Bank, Deutsche Telekom, Pantaflix, Cadenzza, Horizn Studios, PHYNE. • Agencies: R/GA Berlin, Creative Cosmos 15 Berlin, Heimat\TBWA Berlin, SapientRazorfish Berlin, Havas Düsseldorf.

2018

Executive Creative Director

GMP ADVERTISING

Oct 2017 - Apr 2018
  • Bucharest, Romania
  • Full Time
  • • Clients: Ursus Breweries, Rompetrol, Danone Nutricia, the Romanian Football Federation (FRF). • Board: Merger of GMP w/ Digital agency Webstyler. • Management: Leader for 14 Creatives, Creative Standard System, Teams & Accounts Co-ordination. • International Advertising Association: Mentor.

2017

Sep 2016 - Sep 2017
  • Berlin, Germany
  • Full Time
  • • Classes: Ad Concepts, Typography.

2016

Senior Creative

Havas NY

Jan 2015 - Aug 2016
  • New York, United States
  • Full Time
  • • Clients: IBM, Dos Equis, Hershey's, PayPal, TD Ameritrade, Reckitt, Diageo, NetJets. • Pitches won: Weight Watchers, Lolë. • Culture: SXSW & Cannes Lions activations, #CanalNotes, Havas Rebrand. • MadSci Lab: Multi-disciplinary R&D projects. • N8TIVE: Innovation group for hybrid creatives. • Miami Ad School: Teacher & Mentor.

2014

Mar 2013 - Sep 2014
  • Berlin, Germany
  • Full Time
  • • Clients: Google, Hornbach, CNN, adidas, BMW MINI, Fanta, Swisscom, REWE, OTTO. • Heimat Vertikal: Digital/creative technology unit. • 100+ awards: Hornbach "Hammer" Campaign. • Pitches won: Google Maps, BMW MINI, Fanta, adidas. • Agency of the Year 2013 (Werben & Verkaufen), Independent Agency of the Year 2013 (Eurobest), Best in Show 2014 (Advertising Effectiveness Awards), Effectiveness Ranking 2014 (GWA), Top 20 Agencies for Creativity 2014 (The Directory Big Won).

2012

Creative Copywriter

Hi-ReS! New York

Apr 2012 - Jun 2012
  • New York, United States
  • Internship
  • • Clients: Chanel, Jägermeister, Theyskens' Theory, Vince. • Concepts: Integrated mixed media content, social media strategy. • Production: Information architecture, wireframes, fashion installations, photography.

2012

Creative Copywriter

BBDO New York

Jan 2012 - Apr 2012
  • New York, United States
  • Internship
  • • Clients: AT&T, FedEx, P&G, GE, Gillette, Bayer. • AT&T: NCAA "Brackets by Six-Year-Olds" concept, TV, web content. • FedEx: SXSW branded entertainment and collateral content. • Gillette: Integrated campaign, interactive applications, social media. • BBDO: Redesign BAL Award.

2011

Jun 2011 - Dec 2011
  • Moscow, Russia
  • Internship
  • • Clients: Cadbury, Milka, Ariel, OBI, Yandex, Burn, Tele2. • Digital campaigns, ambient installations, design concepts, TV commercials. • 'designless': Typography and graphic design collective. • Saatchi London: New Business.

2010

Account Planner

Publicis

Jan 2010 - Jul 2010
  • Copenhagen, Denmark
  • Internship
  • • Clients: Ricoh, Kellogg's, Georg Jensen, Isklar, Ambu, Nycomed, Astellas. • Digital Planner: Creative strategy, Market research, Consumer insights. • Management: Workflow between Creative, Client, Production.

Education

Currently

Private Pilot License Airplane

FLYLEVEL

May 2018
  • Bucharest, Romania

2012

Aug 2010 - Aug 2012
  • New York, United States
  • Activities and Societies: Awards Coordinator, School Librarian, Student Staff. • Internships: Saatchi & Saatchi Moscow, BBDO New York, Hi-ReS! New York. • Workshops: Google, Jung von Matt, JWT (Hamburg), Sagmeister & Walsh, HUGE (New York). • Classes: Digital Campaigns, Concepts, Copywriting, Mobile Apps, Typography, Photography. • Clients: Mercedes, Nike, Starbucks, McDonald's, DIESEL, Reebok, T-Mobile, Vodafone, TED, Kickstarter, VisitNorway.

2009

Advertising Summer School

Copenhagen Business School

Jun 2009 - Aug 2009
  • Copenhagen, Denmark
  • • Top of the Class – Advertising and International Marketing.

2010

MA Marketing Management

Copenhagen Business Academy

Jul 2008 - Jul 2010
  • Copenhagen, Denmark
  • Activities and Societies: Student Union Executive, Student Campus Representative, Academic Council Official. • Honors Graduate. • Internships: Publicis/Reputation Copenhagen. • Classes: Advertising, International Marketing, Leadership, Management, Business Law. • Clients: LEGO, IKEA, Carlsberg, Bang&Olufsen, Royal Copenhagen.

2008

American High School Diploma, International Baccalaureate Diploma

A.D. Xenopol Economics College

Sep 2004 - Aug 2008
  • Bucharest, Romania
  • Activities and Societies: Debate Team, Theater & Art Performance, International Math Olympiad, Biology Olympiad, English Professor, Student Staff. • Honors Graduate. • International Baccalaureate – English, Mathematics, Economics, Marketing, History, Romanian. • Internships: Doctors Of The World (USAID/NGO).

Awards

2010

  • Cannes Lions • Silver(x2), Finalist(x6) ADC Europe • Grand Prix, Gold(x2), Silver(x4) ADC Germany • Grand Prix, Gold(x4), Silver(x5) Eurobest • Gold(x4), Silver(x5) One Show • Bronze, Finalist Clio • Bronze, Finalist(x3) D&AD • In Book Intercontinental Advertising Cup • Grand Prix, Best Of(x3) New York Festivals • Silver, Bronze(x5) Facebook Studio Awards • Bronze Effie • Gold(x2), Bronze Webby • Nominee, Honoree(x3) FWA • MOTD LIA • Bronze Golden Award of Montreux • Gold Red Dot Design • Winner Lovie Awards • Gold(x2), Silver PIAF • Gold, Silver(x4) Epica • Silver Lürzer’s Archive • Student of the Year New Media Award • Gold(x2), Silver Spotlight • Gold(x2) Cresta • Grand Prix, Gold, Silver AME • Gold, Silver(x4) Die Klappe • Gold, Silver Mobius Awards • Gold, Silver Jahr der Werbung • Grand Prix, Gold(x5) Cristal • Gold(x2) Neptun Crossmedia Award • Grand Prix, Gold LeadAwards • Gold Graphis • Gold Applied Arts • Winner(x2)