Matei Curtasu
Available

Matei Curtasu

Creative DirectorMonaco-Ville, Monaco
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Connections
Silvia Nardella
Pablo Maldonado
Sebastien BARTHELEMY
Matei Curtasu
Available

Matei Curtasu

Creative DirectorMonaco-Ville, Monaco
About me
CREATIVE DIRECTOR — PILOT — BIKER — ROLE MODEL — SAFETY LAST • Clients: Google, adidas, Nike, Mercedes-Benz, Netflix, Amazon, IBM, AT&T, CNN, Coca-Cola, P&G, Unilever, Hornbach. • Experience: New York, Berlin, Moscow, Copenhagen, Hamburg, Bucharest. • Jury: SXSW Advisory Board, Game Developers Conference, Webby Awards, Lürzer's Archive. • Talks: International Advertising Association, CreativeMornings, Fibra Awards, RePatriot Summit, Miami Ad School, Canal33.
Projects
  • Mercedes-Benz – AutoAuto ShowShow
    Mercedes-Benz – AutoAuto ShowShow'The Best or Nothing' TV show featuring Joko Winterscheidt, and including The Mystery of Mariella Mercedes.
  • HORNBACH – Hammer
    HORNBACH – HammerA Russian tank transformed into 7,000 hammers. The narrative –from tank to hammer– required a strong focus on digital storytelling. The hype was huge, and all hammers sold out via facebook before the traditional campaign even began. The last 700 hammers were sold in a series of special events under extreme conditions. Hornbach Hammer is now a permanent piece in the “Museum der Dinge” (Museum of Oddities) in Berlin.
  • NETFLIX – Sky Rojo
    NETFLIX – Sky RojoSky Rojo tells the story of three young women named Coral (Verónica Sánchez), Wendy (Lali Espósito) and Gina (Yany Prado) escaping their pimp and the conscripted sex work industry. The new Netflix series from Álex Pina and Esther Martínez Lobato, the creators of bank heist crime drama La Casa de Papel, "Together, the women embark on a frantic, chaotic journey during which they must face dangers of all kinds and live every second as if it were their last." To promote the show, we recreated the st
  • MERCEDES-BENZ – Yes AI Do
    MERCEDES-BENZ – Yes AI DoDuring CES, Las Vegas is crazy about tech & gadgets. During the rest of the year, this city is also crazy about weddings. So, as a Vegas-only one-off, we invited couples to bring both worlds together … in a shiny bridal-white Mercedes EQC.
  • GOOGLE – Stadia
    GOOGLE – StadiaUnthink the things you think are things. Google Stadia launch featuring Reggie Watts.
  • GOOGLE – Urban Escape Plan
    GOOGLE – Urban Escape PlanFluchtplan ins Grüne (Urban Escape Plan) for Google Maps is a hyper-localized tool that inspires urban people to explore their green surroundings and find unknown hidden treasures. The microsite locates the user’s location and reveals the closest escape route into a green oasis. From a bench overlooking the lake at dusk to the quietest meadow in the heart of the city, Germany’s greenest spaces are shown on the map.
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Work history
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    Creative DirectorSerenade Studios
    EuropeFreelance
    • Clients: Google, Nike, Mercedes-Benz, Volkswagen, Porsche, Audi, Opel, Netflix, YouTube, AXN, ZDF, Pantaflix, IKEA, Amazon, Samsung, Huawei, Siemens, eBay, Medion, Deutsche Telekom, Deutsche Bank, Commerzbank, Unilever, REWE, Penny, About You, Cadenzza, Horizn Studios, PHYNE, Iris, Coldrex. • Agencies: R/GA Berlin, AMV BBDO London, Heimat\TBWA Berlin, Jung von Matt Stuttgart, Creative Cosmos 15 Berlin, SapientRazorfish Berlin, Havas Düsseldorf, Kenza Berlin, Oxygen Bucharest, MSL The Practice Bucharest. • Pitches won: Deutsche Bank, Rexona.
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    Global Creative DirectorStefanini Infinit
     - Bucharest, RomaniaFull Time
    • Clients: Suzuki, BMW, Unilever, Anchor Group, CEC Bank, J&B. • Pitches won: REWE (Germany), IKEA (Spain), Suzuki, BMW, Deloitte A&C, Henkel, Johnnie Walker, Electrolux, Boehringer Ingelheim, Pufies. • Culture: Stefanini Master Chair, StayAtHomeTV. • Management: Built & Led the Creative Department from ground zero to 11 Creatives. • Top 5 Digital Agencies 2019 (Forbes).
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Skills
  • Creative Direction
  • Advertising
  • Art Direction
  • Design
  • Strategy
  • Brand Storytelling
  • Client Facing
  • Business Consultancy
  • Brand Consultancy
  • Brand Strategy
Education
    F
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    Private Pilot License AirplaneFLYLEVEL
    Bucharest, Romania
    M
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    PortfolioMiami Ad School
     - New York, United States
    Activities and Societies: Awards Coordinator, School Librarian, Student Staff. • Internships: Saatchi & Saatchi Moscow, BBDO New York, Hi-ReS! New York. • Workshops: Google, Jung von Matt, JWT (Hamburg), Sagmeister & Walsh, HUGE (New York). • Classes: Digital Campaigns, Concepts, Copywriting, Mobile Apps, Typography, Photography. • Clients: Mercedes, Nike, Starbucks, McDonald's, DIESEL, Reebok, T-Mobile, Vodafone, TED, Kickstarter, VisitNorway.
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Awards
    Cannes Lions International Festival of Creativity logo
    Cannes Lions International Festival of Creativity logo
    ✨BLING BLING ✨Cannes Lions International Festival of Creativity
    Cannes Lions • Silver(x2), Finalist(x6) ADC Europe • Grand Prix, Gold(x2), Silver(x4) ADC Germany • Grand Prix, Gold(x4), Silver(x5) Eurobest • Gold(x4), Silver(x5) One Show • Bronze, Finalist Clio • Bronze, Finalist(x3) D&AD • In Book Intercontinental Advertising Cup • Grand Prix, Best Of(x3) New York Festivals • Silver, Bronze(x5) Facebook Studio Awards • Bronze Effie • Gold(x2), Bronze Webby • Nominee, Honoree(x3) FWA • MOTD LIA • Bronze Golden Award of Montreux • Gold Red Dot Design • Winner Lovie Awards • Gold(x2), Silver PIAF • Gold, Silver(x4) Epica • Silver Lürzer’s Archive • Student of the Year New Media Award • Gold(x2), Silver Spotlight • Gold(x2) Cresta • Grand Prix, Gold, Silver AME • Gold, Silver(x4) Die Klappe • Gold, Silver Mobius Awards • Gold, Silver Jahr der Werbung • Grand Prix, Gold(x5) Cristal • Gold(x2) Neptun Crossmedia Award • Grand Prix, Gold LeadAwards • Gold Graphis • Gold Applied Arts • Winner(x2)