CREATIVE DIRECTOR — PILOT — BIKER — ROLE MODEL — SAFETY LAST
• Clients: Google, adidas, Nike, Mercedes-Benz, Netflix, Amazon, IBM, AT&T, CNN, Coca-Cola, P&G, Unilever, Hornbach.
• Experience: New York, Berlin, Moscow, Copenhagen, Hamburg, Bucharest.
• Jury: SXSW Advisory Board, Game Developers Conference, Webby Awards, Lürzer's Archive.
• Talks: International Advertising Association, CreativeMornings, Fibra Awards, RePatriot Summit, Miami Ad School, Canal33.
Projects
- HORNBACH – HammerA Russian tank transformed into 7,000 hammers. The narrative –from tank to hammer– required a strong focus on digital storytelling. The hype was huge, and all hammers sold out via facebook before the traditional campaign even began. The last 700 hammers were sold in a series of special events under extreme conditions. Hornbach Hammer is now a permanent piece in the “Museum der Dinge” (Museum of Oddities) in Berlin.
- NETFLIX – Sky RojoSky Rojo tells the story of three young women named Coral (Verónica Sánchez), Wendy (Lali Espósito) and Gina (Yany Prado) escaping their pimp and the conscripted sex work industry. The new Netflix series from Álex Pina and Esther Martínez Lobato, the creators of bank heist crime drama La Casa de Papel, "Together, the women embark on a frantic, chaotic journey during which they must face dangers of all kinds and live every second as if it were their last." To promote the show, we recreated the st
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Work history
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Creative DirectorSerenade Studios
EuropeFreelance
• Clients: Google, Nike, Mercedes-Benz, Volkswagen, Porsche, Audi, Opel, Netflix, YouTube, AXN, ZDF, Pantaflix, IKEA, Amazon, Samsung, Huawei, Siemens, eBay, Medion, Deutsche Telekom, Deutsche Bank, Commerzbank, Unilever, REWE, Penny, About You, Cadenzza, Horizn Studios, PHYNE, Iris, Coldrex.
• Agencies: R/GA Berlin, AMV BBDO London, Heimat\TBWA Berlin, Jung von Matt Stuttgart, Creative Cosmos 15 Berlin, SapientRazorfish Berlin, Havas Düsseldorf, Kenza Berlin, Oxygen Bucharest, MSL The Practice Bucharest.
• Pitches won: Deutsche Bank, Rexona.
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Creative Directorantoni
- Berlin, Germany
• Client: Mercedes-Benz.
• Comms Team: Metaverse, Esports, R&D, Collabs, Brand Social, Corporate Citizenship, CEO Positioning, Museum & Classic, Luxury & Technology.
• Miami Ad School: Mentor.
• Agency of the Year 2021 (Horizont).
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Skills
- Creative Direction
- Advertising
- Art Direction
- Design
- Strategy
- Brand Storytelling
- Client Facing
- Business Consultancy
- Brand Consultancy
- Brand Strategy
Education
F
F
Private Pilot License AirplaneFLYLEVEL
Bucharest, Romania
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PortfolioMiami Ad School
- New York, United States
Activities and Societies: Awards Coordinator, School Librarian, Student Staff.
• Internships: Saatchi & Saatchi Moscow, BBDO New York, Hi-ReS! New York.
• Workshops: Google, Jung von Matt, JWT (Hamburg), Sagmeister & Walsh, HUGE (New York).
• Classes: Digital Campaigns, Concepts, Copywriting, Mobile Apps, Typography, Photography.
• Clients: Mercedes, Nike, Starbucks, McDonald's, DIESEL, Reebok, T-Mobile, Vodafone, TED, Kickstarter, VisitNorway.
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Awards
✨BLING BLING ✨Cannes Lions International Festival of Creativity
Cannes Lions • Silver(x2), Finalist(x6)
ADC Europe • Grand Prix, Gold(x2), Silver(x4)
ADC Germany • Grand Prix, Gold(x4), Silver(x5)
Eurobest • Gold(x4), Silver(x5)
One Show • Bronze, Finalist
Clio • Bronze, Finalist(x3)
D&AD • In Book
Intercontinental Advertising Cup • Grand Prix, Best Of(x3)
New York Festivals • Silver, Bronze(x5)
Facebook Studio Awards • Bronze
Effie • Gold(x2), Bronze
Webby • Nominee, Honoree(x3)
FWA • MOTD
LIA • Bronze
Golden Award of Montreux • Gold
Red Dot Design • Winner
Lovie Awards • Gold(x2), Silver
PIAF • Gold, Silver(x4)
Epica • Silver
Lürzer’s Archive • Student of the Year
New Media Award • Gold(x2), Silver
Spotlight • Gold(x2)
Cresta • Grand Prix, Gold, Silver
AME • Gold, Silver(x4)
Die Klappe • Gold, Silver
Mobius Awards • Gold, Silver
Jahr der Werbung • Grand Prix, Gold(x5)
Cristal • Gold(x2)
Neptun Crossmedia Award • Grand Prix, Gold
LeadAwards • Gold
Graphis • Gold
Applied Arts • Winner(x2)