NETFLIX UK

Netflix UK wanted to create a social campaign that celebrated the legacy and impact of the seminal show Orange Is The New Black. The show was approaching its seventh and final season, and the on-demand platform was on the lookout for an agency to help illustrate its influence. We pitched for the business and the won with a film that showcased a diverse range of real people sharing their stories on how the show had affected their lives. Using recognisable iconography and music from the opening title sequence to bring it all to life.