New Balance and their Dad Shoe Domination
How did New Balance go about dominating the sneaker industries after having that 'Dad Shoe' reputation? In my latest article for Laced, I take a look at how they become a streetwear powerhouse and the importance of Joe Grondin's collaborations! Take a read at the link below.
New Balance, well known for the ‘Dad Shoe’ reputation that their sneakers have obtained. They were the sneaker of choice in Silicon Valley (everyone remembers OG fashion icon Steve Jobs rocking the 992’s). But when did New Balance transition from your dad’s favourite shoe to consistently pumping out sneaker of the year contenders?
We take a look at the history of New Balance, how they transitioned into sneaker royalty and the collaborations and co-signs that helped them along the way.
Read the full article by following the link below:
https://blog.laced.co.uk/new-balance-dad-shoe-domination/
