About me

Content creator for the sneaker and streetwear industries with extensive experience of copywriting for blog posts and products. Also an experienced marketing executive successful at delivering high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends. I also have extensive experience in digital advertising.

PostsProjectsExperienceTeam

• Hey guys, I am currently looking for freelance writing opportunities within the streetwear and sneaker industries.
• Hi everybody , I guest blogged for The Crep Culture: Is There A Better Air Force Than One With A Backstory? shorturl.at/deiO2
• Hey guys, Would really appreciate if you could follow a side project I have created!

Projects

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  When Luxury Fashion meets SportswearWhen Luxury Fashion meets Sportswear: The Prada x Adidas partnership is back and better than ever. On this week's blog for Laced, I took a deep dive into the adidas x Prada Group second collab. We all remember the bowling ball bag from the first, don't we? I also had a chance to break down some of my other favourite lux meets streetwear collabs, like the Louis Vuitton x Supreme and Fendi x FILA efforts.
• Fragment Design x Jordan Brand: A history lessonEver wonder what all that hype around the Fragment Design x Jordan collabs is all about? Believe me, it's warranted. In my latest article for Laced I take a look back at Fragment Designs founder Hiroshi Fujiwara's career and how he earned the nickname 'the Godfather of Streetwear'.
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  From Paris With Love: The story behind Air Jordan x PSGEver wonder how Air Jordan ended up across the pond in France, linking up with Ligue 1 champions Paris Saint-Germain? In my latest article for Laced, I take a look at how the collab came about and why it made sense for Jordan to take the leap into European football.
• Steven Smith: A Career Timeline of the design guruDesigning for one of the 'Big 5' sneaker brands is nothing but a pipe dream for most, but design guru Steven Smith has graced the halls of them all. From the creation of the Reebok Instapump Fury to Kanye's right hand man at YEEZY (with terms at Nike, New Balance and FILA in between) Smith has made a name for himself as one of the most legendary sneaker designers of our time. In our latest blog, Laced Sneaker Expert Jack Cook takes a look at the extensive resume of the iconic designer.
• New Balance and their Dad Shoe DominationHow did New Balance go about dominating the sneaker industries after having that 'Dad Shoe' reputation? In my latest article for Laced, I take a look at how they become a streetwear powerhouse and the importance of Joe Grondin's collaborations! Take a read at the link below.
• Wordplay PrintsAn East London based print project, all posters are created by us. Bespoke prints also available.

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Work history

Product WriterFarfetch
Mar 2022London, United KingdomFreelance
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DirectorThe Drip Quarterly
Jul 2020London, United KingdomFreelance
Creating content for the sneaker and streetwear industry. Writing long and short blog posts to drive traffic to websites. Creating informative blog posts to captivate the audience and bring them back to the site. Also experienced in copywriting for product descriptions and social media posts.

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Skills

• Marketing
• Online Advertisement
• Social Media Advertising
• Social Media
• Microsoft Office
• Creative Writing
• Advertising
• Canva
• Basic Photoshop
• Digital Media

Awards

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Level 4 Diploma in Digital MarketingCity & Guilds
Online Marketing FundamentalsGoogle

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