When Luxury Fashion meets Sportswear
When Luxury Fashion meets Sportswear: The Prada x Adidas partnership is back and better than ever. On this week's blog for Laced, I took a deep dive into the adidas x Prada Group second collab. We all remember the bowling ball bag from the first, don't we? I also had a chance to break down some of my other favourite lux meets streetwear collabs, like the Louis Vuitton x Supreme and Fendi x FILA efforts.
This week we see the return of a massive collaboration between luxury fashion label Prada and sportswear powerhouse Adidas. This isn’t the first time the duo have joined forces. They have created a pair of superstars with a matching bowling bag previously.
This collab is reminiscent of the Dior x Jordan 1’s we saw release a little while back, not merely down to the fact we see a luxury fashion brand take over an iconic silhouette. Both the Dior and the Prada collection have both come under fire for their unobtainable pricepoints. Both collections initially looked to be marketed directly at celebrities that could afford them instead of the everyday consumer that is responsible for the popularity of the Air Jordan 1 and Adidas Superstar respectively.
Despite the initial criticism the Dior x Jordan 1 subsequently sold out. They can now fetch upwards of £7000 today on the resale marketplace.
Can this Prada x Adidas venture demand a similar resale value after this weeks release?
We take a look at the sudden boom of luxury meets streetwear collabs, the story behind the Prada x Adidas partnership and why these aren’t just an expensive pair of retail Superstars with a Prada logo slapped on them.
Click the link below to read the full article:
https://blog.laced.co.uk/when-luxury-meets-sportswear-prada-adidas/
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