New Balance Football: Global Brand Launch

Early in 2015, The 7th Chamber were given the chance to pitch competitivley for the New Balance Global Football launch campaign. Having personally lead the pitch process for The 7th Chamber, we eventually won the opportunity to work alongside ZAK and New Balance on this exciting campaign.
The campaign was split across two phases, an initial brand launch, in which we were tasked with getting the launch film (below) in front of a 16-18 year old football obsessed audience across several territories.
Our successes for this phase included placements on many renowned sport themed websites and blogs such as Soccer Bible, Four Four Two and RWD Football, plus national editorial coverage on sites such as Mirror, Metro and Sky Sports.
The second phase of the campaign saw us PR product video content, but in addition, we partnered with influential and relevant YouTubers, Tweeters and Instagrammers from the world of football to drive further awareness for Visaro and Furon football boot launch amongst the target audience.

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Director of Brand Partnerships at The Tab