Drew Collins

Drew Collins

Strategic Partnerships Director at UNiDAYSLondon, United Kingdom
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Drew Collins

Drew Collins

Strategic Partnerships Director at UNiDAYSLondon, United Kingdom
About me
At the weekends I’m usually found spending time with my wife and young son, but during the week - and the odd weekend when duty calls - I’m a creative, dynamic and hard-working professional with 10 years of experience under my belt. Over the course of my career, I have made a conscious effort to expose myself to a variety of industry disciplines, taking in and developing various skills and experiences from a handful of forward-thinking and award-winning companies. This unique combination of experience has given me a very broad understanding of the industry and its many facets, which in turn has allowed me to think laterally, remain adaptable to any brief and use my unique skill set to build successful and creative solutions. I have had the distinct pleasure of building solutions for brands such as Nike, ASOS, RBS, McDonald’s, The North Face, New Balance and Levi’s, either directly or alongside their lauded agencies.
Projects
  • NatWest x The Tab - Money Muling
    NatWest x The Tab - Money MulingThere is a pandemic amongst the student demographic called 'Money Muling', which sees students being targeted by criminals to launder the funds obtained as a result of fraudulent activity. After being recruited by the fraudsters, money mules receive funds into their accounts which they will then withdraw and send overseas using a wire transfer service, minus a certain commission payment. The Tab worked with NatWest to create a compelling piece of branded video content which dives into the subje
  • The North Face: Pinnacle Project
    The North Face: Pinnacle ProjectTo kick off the 2018 Pinnacle Project campaign, The North Face opened the world’s highest pop-up store in the Italian Dolomites. This iconic store stands at 2,100M and holds 8 unique pieces worn by some of the greatest explorers of our time whilst on their expeditions. This unique store opened on the last day of their Mountain Festival. The UNILAD team travelled to Italy to create unique content pieces that focused on the pop-up store, auction, Mountain Festival and its range of outdoor themed a
  • McDonald's: The Ultimate World Cup Tray
    McDonald's: The Ultimate World Cup Tray"The UNILAD partnership for McDelivery exceeded our expectations in terms of performance and engagement. It was the first time we’d done a media partnership with UNILAD Group and it was their idea to use Insta-polls as part of a campaign, another first for us, which delivered amazing reach and votes to create the McDelivery tray. With well over a million views of our main video, it smashed KPIs and delivered a great ROI for McDonald’s. The team were incredibly efficient, developing a brilliant c
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Work history
    U
    U
    Strategic Partnerships DirectorUNiDAYS
    London, United KingdomFull Time
    T
    T
    Brand Partnerships DirectorThe Tab
     - London, United KingdomFull Time
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Skills
  • Creative Ideas
  • Creative Thinking
  • Business Development
  • Social Meda
  • Social Meda Strategy
  • Digital Media
  • Social Media Marketing
  • Sales
  • Presenting
  • Digital Marketing