About me
I’m Drew 👋🏻 a creative, dynamic and hard-working professional with over a decade of experience under my belt.
Over the course of my career I have made a conscious effort to expose myself to a variety of industry disciplines, taking in and developing various skills and experiences from a handful of forward-thinking and award-winning companies.
This unique combination of experience has given me a very broad understanding of the industry and its many facets, which in turn has allowed me to think laterally, remain adaptable and use my unique skill set to build successful and creative business solutions.
I have had the distinct pleasure of building partnerships for brands such as Nike, Foot Locker, ASOS, RBS, McDonald’s, The North Face, New Balance and Levi’s, either directly or alongside their lauded agencies.
Projects
- Franco Manca - App LaunchThe Challenge: To raise awareness amongst an 18-24 audience of both the Franco Manca brand and their new app. The Insight: For students, pizza is LIFE...It’s that simple! However, the issue is that students often forget about authentic, Italian pizza and instead choose overpriced large consumer brands like Domino’s, or even worse, the dreaded £3.00 frozen supermarket pizza. We wanted to make a stand against this sacrilege and enlighten students to the fact that Giuseppe Mascoli is doing a bloom
- McDonald's - McDeliveryThe Challenge: To raise awareness of McDelivery expanding their services across various university cities in the United Kingdom. The Insight: It’s no secret that students love McDonald’s, so much so that it's become something of a cultural institution, with menu preferences sparking debate among friendship groups across the country. A student's favourite McDonald's item is seen to speak volumes about who they are as a person – students have a staunch loyalty to their personal order, seeing it a
- NatWest x The Tab - Money MulingThere is a pandemic amongst the student demographic called 'Money Muling', which sees students being targeted by criminals to launder the funds obtained as a result of fraudulent activity. After being recruited by the fraudsters, money mules receive funds into their accounts which they will then withdraw and send overseas using a wire transfer service, minus a certain commission payment. The Tab worked with NatWest to create a compelling piece of branded video content which dives into the subje
- The North Face: Pinnacle ProjectTo kick off the 2018 Pinnacle Project campaign, The North Face opened the world’s highest pop-up store in the Italian Dolomites. This iconic store stands at 2,100M and holds 8 unique pieces worn by some of the greatest explorers of our time whilst on their expeditions. This unique store opened on the last day of their Mountain Festival. The UNILAD team travelled to Italy to create unique content pieces that focused on the pop-up store, auction, Mountain Festival and its range of outdoor themed a
- McDonald's: The Ultimate World Cup Tray"The UNILAD partnership for McDelivery exceeded our expectations in terms of performance and engagement. It was the first time we’d done a media partnership with UNILAD Group and it was their idea to use Insta-polls as part of a campaign, another first for us, which delivered amazing reach and votes to create the McDelivery tray. With well over a million views of our main video, it smashed KPIs and delivered a great ROI for McDonald’s. The team were incredibly efficient, developing a brilliant c
- New Balance Football: Global Brand LaunchEarly in 2015, The 7th Chamber were given the chance to pitch competitivley for the New Balance Global Football launch campaign. Having personally lead the pitch process for The 7th Chamber, we eventually won the opportunity to work alongside ZAK and New Balance on this exciting campaign. The campaign was split across two phases, an initial brand launch, in which we were tasked with getting the launch film (below) in front of a 16-18 year old football obsessed audience across several territories
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Work history
Strategic Partnerships DirectorUNiDAYS
London, United KingdomFull Time
T
T
Brand Partnerships DirectorThe Tab
- London, United KingdomFull Time
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Skills
- Creative Ideas
- Creative Thinking
- Business Development
- Social Meda
- Social Meda Strategy
- Digital Media
- Social Media Marketing
- Sales
- Presenting
- Digital Marketing