Drew Collins

Drew Collins

Strategic Account Director at UNiDAYSLondon, United Kingdom
+ Info

73

Connections
Patricia Claper
Chris Boorman
Matthew Putnam
Drew Collins

Drew Collins

Strategic Account Director at UNiDAYSLondon, United Kingdom
About me
At the weekends I’m usually found spending time with my young family, tinkering with motorbike engines or browsing vintage watch shops, but during the week - and the odd weekend when needed - I’m a dynamic, creative and hard-working professional with 9 years of branded content and partnerships experience under my belt. Over the course of my career I’ve made the conscious effort to expose myself to all sides of the digital industry, gathering various skills and experience from media owners, creative, design, influencer marketing, social media, content production and events management. This unique combination of experience has given me a very broad understanding of the industry and it’s many facets, which in turn has allowed me to think laterally and use my skills to excel in the brand partnerships space. 5 of my 9 years have been spent building content solutions for brands such as ALDI, McDonald’s, The North Face, New Balance and Uber.
Projects
  • The North Face: Pinnacle Project
    The North Face: Pinnacle ProjectTo kick off the 2018 Pinnacle Project campaign, The North Face opened the world’s highest pop-up store in the Italian Dolomites. This iconic store stands at 2,100M and holds 8 unique pieces worn by some of the greatest explorers of our time whilst on their expeditions. This unique store opened on the last day of their Mountain Festival. The UNILAD team travelled to Italy to create unique content pieces that focused on the pop-up store, auction, Mountain Festival and its range of outdoor themed a
  • McDonald's: The Ultimate World Cup Tray
    McDonald's: The Ultimate World Cup Tray"The UNILAD partnership for McDelivery exceeded our expectations in terms of performance and engagement. It was the first time we’d done a media partnership with UNILAD Group and it was their idea to use Insta-polls as part of a campaign, another first for us, which delivered amazing reach and votes to create the McDelivery tray. With well over a million views of our main video, it smashed KPIs and delivered a great ROI for McDonald’s. The team were incredibly efficient, developing a brilliant c
  • New Balance Football: Global Brand Launch
    New Balance Football: Global Brand LaunchEarly in 2015, The 7th Chamber were given the chance to pitch competitivley for the New Balance Global Football launch campaign. Having personally lead the pitch process for The 7th Chamber, we eventually won the opportunity to work alongside ZAK and New Balance on this exciting campaign. The campaign was split across two phases, an initial brand launch, in which we were tasked with getting the launch film (below) in front of a 16-18 year old football obsessed audience across several territories
+ Show more
Work history
    U
    U
    Strategic Account DirectorUNiDAYS
    London, United KingdomFull Time
    T
    T
    Brand Partnerships DirectorThe Tab
     - London, United KingdomFull Time
    The Tab is the UK's largest and most influential student media brand, reaching 4.4M monthly unique users. I currently lead the in- house creative partnerships team, working with brands such as Uber, Apple Music, Tourism Australia, Natwest, McDonald’s and Adobe to increase student brand awareness, affinity, consideration, new customer acquisition, and drive sales.
+ Show more
Skills
  • Creative Ideas
  • Creative Thinking
  • Business Development
  • Social Meda
  • Social Meda Strategy
  • Digital Media
  • Social Media Marketing
  • Sales
  • Presenting
  • Digital Marketing