New Balance | The Men's 574 Classic '18 *

  • Bilal Deen
  • Atticus Peart
  • Michael Sabuni
  • Mark Rose
New Balance introduces the 574, the brand's most beloved trainer with a tweak to enter the new year with style. This staple New Balance silhouette which continues to inspire the blend of design with function has now been given some modern touches to bring it into 2018.
The 574 gets updates that are subtle. The toe now curves upward less , giving the shoe a sleeker, more angular profile. The overall slimmer shape makes it feel more much more current than 1998, but the timeless design that made the 574 a hit in the first place is still evident.
NB DE reached out to berlin based magazine to have promotional content produced for the launch of the revamped 574 iconic. The collab featured an ediotrial detailing the classic.


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