Designed by myself and guided by Hannah, Insights Manager at Condé Nast Britain, we pioneered the first insight report to be launched by Condé Nast Britain. Offering our unique perspective on luxury’s changing narrative, in-category trends and projections. It demonstrates a tangible measurement and evaluation showing:
– % Increase of insight pieces delivered (internally & externally)
– % Increase in retained clients/new business wins
– % Increase in new business inquiries.
Contradictions in behaviour are emerging among beauty consumers. A desire for transformative change is conflicting with an urge to get lost in nostalgia; pressure to conform is clashing with a compulsion to rebel and defy expectations; altruistic actions are increasingly carried out with a public image in mind.