The challenge
To establish NEF as the leading voice that offers an alterna6ve perspec6ve on current affairs, making their economic analysis diges6ble, insigh=ul, and clickable for a wide audience.
My role
Develop an editorial format
Aligned with editorial priorities and organisational strategy
Improve readability
Optimised article length, subheadings, paragraph length for digital readership
Analyse engagement
Idenify which editorial features increased engagement
Research topic areas
Complex policy debates and communicate in an accessible, engaging way
Write excellent long-form content
Craft insightful narratives, offering an alternative perspective on high profile issues