About me
Hello. I specialise in copywriting, content and strategy for clients in the arts, not-for-profit, and consumer worlds.
I work on digital, marketing, communications and branding projects.
Campaign strategy (communications and marketing)
Brand, product and campaign messaging
Copywriting for web, email, OOH, print, UX
Editorial content (planning and creation)
Social strategy and content
Competitor research
Projects
- The Happy Planet IndexThe challenge To produce an exci6ng and digestible summary of the Happy Planet Index research for a targeted mail-out, directing readers to the website to learn more. My role Comprehensive and concise A condensed overview of the research, providing an introduction to the measure and results, directing people to the website to learn more Making research engaging Presented technical research in a bright, fun, visual format to appeal to a wide audience Clear call to action Signposting readers to the Happy Planet Index website
- The NEF Annual ReviewThe challenge To craft an over-arching narrative highlighting NEF’s campaign and research achievements, while drawing clear links to its organisational mission. My role Developed an overarching narrative Each entry needed to work on its own and collectively, to highlight NEF’s organisational achievements Impactful case studies Developed the value proposition for each project by contextualising research within the wider issue, and highlighting the tangible impact that each campaign made
- Royal MailThe challenge To highlight the benefits and value of Royal Mail’s services to business customers, converting interest into long-term sales. My role Accessible format Worked in a team of copywriters, designers, and UX to develop a benefit-led, scannable, product page format Develop the tone of voice Helped shape a clear, informative, accessible tone for product and landing pages Clear descriptions Crafted clear service descriptions that left no questions unanswered Create Value A clear benefit-led proposition for each product that highlighted efficiency and value
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Work history
Marketing OfficerSouthbank Centre
- London, United KingdomFreelance
Communications Officer
- London, United KingdomFull Time
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Skills
- Marketing PR
- Editing
- Email Marketing
- Marketing Strategy
- Web Content
- Communications
- Final Cut Pro
- Photoshop
- Word
- Content and Media Writing
- Copywriting
Education
BA(Hons) History
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