The challenge
To highlight the benefits and value of Royal Mail’s services to business customers, converting interest into long-term sales.
My role
Accessible format
Worked in a team of copywriters, designers, and UX to develop a benefit-led, scannable, product page format
Develop the tone of voice
Helped shape a clear, informative, accessible tone for product and landing pages
Clear descriptions
Crafted clear service descriptions that left no questions unanswered
Create Value
A clear benefit-led proposition for each product that highlighted efficiency and value