NEW ERA x RINSE FRANCE MEET THE NEW WAVE OF FRENCH MUSIC

New Era and Rinse France have partnered for a new film, to unearth and meet the New Wave of French Music. The film highlights New Era’s mission to uncover the ‘next big things in music’ and their surrounding cultures. Directed by Romain Cieutat (VV Brown, Azealia Banks), the film is shaped by cultural makers at the fore of the French scene and takes us on a journey – from the vibrant music and street culture of yesterday, to what it means today.