New Media Art

Brief: To design the identity and collateral for an upcoming exhibition taking place at the Museum of Contemporary Art Sydney. Design Rationale: New media art in the digital age is an engaging experience. This marketing collateral shows a series of guilloche patterns that were designed to give the illusion of a light installation. The intention was to create a sense of curiosity about digital art, encouraging members of the public to attend the exhibition. Assessment for Billy Blue College of Design