- New Media ArtBrief: To design the identity and collateral for an upcoming exhibition taking place at the Museum of Contemporary Art Sydney. Design Rationale: New media art in the digital age is an engaging experience. This marketing collateral shows a series of guilloche patterns that were designed to give the illusion of a light installation. The intention was to create a sense of curiosity about digital art, encouraging members of the public to attend the exhibition. Assessment for Billy Blue College of
- PackagingBrief: To produce a sustainable packaging solution for a new sub-brand of The North Face. Design Rationale: The North Face provides gear for athletes and explorers. Sol Tea is made for your soul, providing adventurers with a warming remedy. The tea is sourced from various areas in the Andes Mountains where expeditions were completed by a selection of The North Face customers.
- Centennial ParkBrief: To create a pitch to reinvigorate an existing public area. Your role is to provide a name and complete identity system for the space. Design Rationale: The idea for a rebrand for Centennial Parklands began with the desire to give the park more personality and energy by consistently using brighter colours to become a more inviting environment.
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- Vector Illustration