Packaging
Brief: To produce a sustainable packaging solution for a new sub-brand of The North Face. Design Rationale: The North Face provides gear for athletes and explorers. Sol Tea is made for your soul, providing adventurers with a warming remedy. The tea is sourced from various areas in the Andes Mountains where expeditions were completed by a selection of The North Face customers.
The angular shape of the packaging lid is designed to represent mountain ranges. A topographic map wraps around the exterior of the rectangular box. These maps are a crucial component of any trek. This tea range offers remedies for muscle pain, inflammation and the immune system to allow everyone to recover from their expedition. The colours chosen are from The North Face clothing line. This design reflects the adventurous persona of the consumers in a calming way.