NEW OBJECT RESEARCH '16 - Show invites and notes

Aitor Throup's New Object Research 'The Rite of Spring / Summer / Autumn / Winter' show marked his comeback to the Fashion Week schedule after a 3 years' hiatus. It replaced human models with articulated sculptures, created in his image and brought to life by puppeteers. Depicting Throup's journey, the garments turned from black to white as the show progressed. In line with the show's autobiographical tone, the typography in the invitations gets less deformed as the seasons ascend: from the warped creative void of Winter to the epiphany, transcendence and clarity of Spring. The show invite also features a blind emboss, inspired by the tonal embroidered branding of the garments.

Team Credits

David Marques

  • Message
  • Freelance Graphic Designer


  • A.T. Studio

    A.T. Studio

    • Design

Project Tags

  • New Object Research
  • The Rite of Spring / Summer / Autumn / Winter
  • Aitor Throup