NEW POSITIONING, BRANDING AND MARKETING STRATEGY FOR ELISAVA BARCELONA SCHOOL OF DESIGN AND ENGINEERING
• Creation of a new brand positioning and identity to support the vision needed to accomplish growth objectives and increase international reputation.
• Generation and accomplishment of KPIs based on the strategic analysis of business behaviour and setting it accordingly to accomplish growth objectives.
• Orientation of marketing strategy towards digital, doubling the reach of the marketing channels and expanding international customer base.
• Doubled the revenue coming from collaborations with business, surpassing yearly objectives.
• Optimisation of the portfolio and marketing channels and creation of new business propositions to expand customer base at local, national and global levels.
Some touchpoints can be seen here: Elisava website, Elisava Undergraduate Campaign
