New Product Launch | Niacinamide Serum | Topix

B2B and B2C marketing collateral for private labeled skincare for Derms and Medspas. Designed campaign around new launch and evergreen promotional materials. To highlight the function of the product — to brighten and eliminate dark spots — and contrast the stark white packaging, I shot on a black background to play with this theme and bring focus to the innovation. The imagery and product texture displayed in this stylized shot is carried out through the marketing campaign.