New York-based graphic designer and creative professional passionate about communicating brand stories visually within the beauty industry. Driven by research and fueled by curiosity, I am always eager to learn more about what motivates people to create impactful brand experiences. My designs are clean and thorough, with a high level of organization from ideation to execution.
Projects
- New Product Launch | Niacinamide Serum | TopixTo highlight the function of the product — to brighten and eliminate dark spots — and contrast the stark white packaging, I shot on a black background to play with this theme and bring focus to the innovation. The imagery and product texture displayed in this stylized shot is carried out through the marketing campaign.
- Suncare Campaign | TopixTopix Pharmaceuticals offers a wide range of medical-grade sunscreens for custom branding. I designed a set of modern campaign tools to promote sun-safety ahead of sun-season. Created for turn-key and templated customization, these pieces promote sell-through for sunscreens offered by our doctor dispensed accounts in addition to reinforcing the importance of sun-safety.
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Work history
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Junior Digital DesignerAS Beauty Group
New York, United StatesFull Time
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Graphic DesignerTopix Pharmaceuticals, Inc.
- New York, United States
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Skills
- Adobe Photoshop
- Adobe Illustrator
- Leadership
- Research
- Digital Design
- Branding
- Project Management
- Print Design
- Beauty Brands
Education
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Certificate of Achievement for Creative DirectionConde Nast College of Fashion & Design
- London, United Kingdom
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BS Graphic DesignSyracuse University S.I. Newhouse School of Public Communications
- Syracuse, United States
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Awards
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Honorable Mention- New Talent AnnualGraphis
African American Astronaut StampsG
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GDUSA 2021 American Graphic Design Awards WinnerGDUSA
The 429 Project: Creativity through the Pause | created in Pixels and Print Design Workshop 2021, a 48 hour design sprint with around 50 students of the S.I. Newhouse School of Public Communications.