Payton Alibrandi
Available

Payton Alibrandi

Graphic DesignerNew York, United States
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Christine Walsh
Ella Cranfield
Payton Alibrandi
Available

Payton Alibrandi

Graphic DesignerNew York, United States
About me
New York-based graphic designer and creative professional passionate about communicating brand stories visually within the beauty industry. Driven by research and fueled by curiosity, I am always eager to learn more about what motivates people to create impactful brand experiences. My designs are clean and thorough, with a high level of organization from ideation to execution.
Projects
  • New Product Launch | Niacinamide Serum | Topix
    New Product Launch | Niacinamide Serum | TopixB2B and B2C marketing collateral for private labeled skincare for Derms and Medspas. Designed campaign around new launch and evergreen promotional materials. To highlight the function of the product — to brighten and eliminate dark spots — and contrast the stark white packaging, I shot on a black background to play with this theme and bring focus to the innovation. The imagery and product texture displayed in this stylized shot is carried out through the marketing campaign.
  • Suncare Campaign | Topix
    Suncare Campaign | TopixTopix Pharmaceuticals offers a wide range of medical-grade sunscreens for custom branding. I designed a set of modern campaign tools to promote sun-safety ahead of sun-season. Created for turn-key and templated customization, these pieces promote sell-through for sunscreens offered by our doctor dispensed accounts in addition to reinforcing the importance of sun-safety.
  • Golden Apple Hard Cider
    Golden Apple Hard CiderRole: Brand and Package creation, AR Designer Tools: Adobe Illustrator, Dimension, Aero, ReadyPlayer.Me, Mixamo
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Work history
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    Junior Digital DesignerAS Beauty Group
    New York, United StatesFull Time
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    Graphic Design Manager, CreativeTopix Pharmaceuticals, Inc.
     - New York, United States
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Skills
  • Adobe Photoshop
  • Adobe Illustrator
  • Leadership
  • Research
  • Digital Design
  • Branding
  • Project Management
  • Print Design
  • Beauty Brands
Education
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    Certificate of Achievement for Creative DirectionConde Nast College of Fashion & Design
     - London, United Kingdom
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    BS Graphic DesignSyracuse University S.I. Newhouse School of Public Communications
     - Syracuse, United States
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Awards
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    Honorable Mention- New Talent AnnualGraphis
    African American Astronaut Stamps
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    GDUSA 2021 American Graphic Design Awards WinnerGDUSA
    The 429 Project: Creativity through the Pause | created in Pixels and Print Design Workshop 2021, a 48 hour design sprint with around 50 students of the S.I. Newhouse School of Public Communications.