'New Wave Couture' For Sicky Magazine

Creative Direction: Christoph Langenberg @christophlangenberg and Ally Lux @allylux_styling Photography: Christoph Langenberg @christophlangenberg Fashion: Ally Lux @allylux_styling Production: Joseph Beattie Model: @bibawilliams @prm_agency Hair: Sven Bayerbach @svenbayerbach Make Up: Zana Moses @zxana_moses Set Design: Kelli White Fashion Assistant: Maarya Kazmi @maaryastylist Studio: @bigskystudios The inspiration behind our project is to showcase new takes on couture through the lens of aspiring designers and graduate talents. The pieces have been carefully curated to reflect our overall theme “new wave couture”. We collaborated with the iconic London based shoe designer Natacha Marro and chose a modern, experimental take on hair and make up to reflect the revolutionary nature of the pieces. The goal behind our submission is to put a spotlight on the next generation of fashion, their incredible talent and their unique take on haute couture. To support that we focused on a minimal set design and editing and a supporting, yet not dominating take on hair and make up. We as a team are young creatives with diverse backgrounds living in London and came together to create a story around emerging talents we get inspired by and that we believe deserve a spot in the spotlight. -Ally 10/2020-