Newsletter Logo + Branding Package for Tudo Bem

  • Ash Beyer

This is an extensive, hyper-colorful and over the top branding package (logo, icons and banner images in various forms) for the newsletter Tudo Bem. The goal was to create a playful logo reminiscent of 1980s graphic design and the casual use of rainbows of that era, while incorporating the psychedelic qualities and warm tones of 1970s type and design. "Have some" is the newsletter's footer of interesting bits you often find at the end of modern newsletters today.