Next Brands x adidas Women's

  • Lauren Mustoe
  • Nicole Rixon

This was a pretty cool experience. I got to go to Lake Garda in Italy for a week to photograph and edit content for Next Brands first influencer campaign for Adidas London, with the help of Nicole Rixon who was the main videographer. My brief was to create content of four fitness ambassadors two were runners @Adrienne _ldn and @therunnerbeans, one was a pilates and wellness coach @isawelly and one was a PT instructor @tallyrye. We were based at the Lefay Resort and Spa at the top of the mountains in Lake Garda. The scenery in itself was absolutely insane and made the photographs. When we arrived I had to take a step back and look around me and thought to myself this is definitely once in a life time moment. The natural light was so beautiful we just wanted to shoot all day. One morning we got up at 5am and my god it was freezing poor Welly had to do a Pilates flow for us whilst the sun came up. My aim was to create content based around running, HIT and Pilates. It was then to be edited as campaign and social content which went across the whole of Next Brands Official and Next channels. The wow moment for me was when I opened Next's website to see my image of Welly as a banner image. That was when I knew I wanted to continue towards shooting more campaigns for brands. Please note the videos below are screen recordings from a phone so the quality is low. Find full res versions can be found here: Pilates - HIT - Running - Please scroll towards the bottom for stills.

Project Tags


  • Adidas Group logo

    Adidas Group

    • Fashion and Textiles
  • Next logo


    • Fashion and Textiles
  • A

    Adidas Womens

    • N

      Next Brands