Next & Lipsy

  • Yvette Lai

As a freelance integrated designer at Next and Lipsy from 2019 to 2020, I enjoyed working in a range of design fields. The role required me to produce a high level of output for print and digital projects each day. I was responsible for designing and building responsive website content and emails using Sketch, HTML and CMS, creating animated stories for social media platforms, designing graphics and windows for events, retail stores and franchises. I was also involved in seasonal design mood boards, product shooting ideas, and the internal creative work. I worked closely with various departments at Lipsy and Next, as well as the beauty team at Fabled, making sure each brand’s design aesthetic work together cohesively.