Nexus Network
I transformed the visual identity of the Expert Network, offering it a visual advantage in the growing industry. Along with reimagining the brand’s identity, this project focused on digital design, with the website re-designed.
The expert network industry is growing rapidly, with so much success most businesses have overlooked the power of good branding. So when I was approached by Nexus to revolutionise their current branding, I jumped at the opportunity to help them make an imprint in their field.
The size of the company meant their dynamic agile nature was a key aspect that needed to be visualised in their brand. The concise and specialist services they offer also meant their identity needed to be refined, but still accessible.
The brand’s new logo, symbolising the connection of experts with investors, set the tone for the graphical approach, using shapes and lines that echo the dynamic theme.
The financial branding world is flooded with the use of blue hues. Its calming and relaxing effect instils assurance in potential customers, making it the perfect choice. However, in the use case of a new company, a different palette was required to allow them to stand out from the crowd.
I was fortunate enough to pick up a copy of the brilliant ‘The World’s Favourite Colour Project’, conducted and published by G.F Smith. The global research study investigated the psychology of colour, and found the world’s favourite colour to be ‘Mars Green’. For many the colour visualises optimism and new beginnings, making it the perfect hue to base Nexus’ palette off.
To visual the efficiency and relentless nature of Nexus Network’s work, the website was designed to be a one-pager, streamlining its core essence as much as possible. Discover the mobile and desktop designs below.
